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About Me

Rodrigo Gianello is a Brazilian brand and creative director based in Los Angeles with a passion for product management, archetypes, mythology and gestalt.

  • HI, I’M A DESIGNER

    I believe by using design we are able to change services, products, brands, behaviors, trends, and the world around us.

    Portfolio
  • All
  • branding
  • design
  • design-strategy
  • graphic-design
  • packaging
  • typography
  • ux-ui

WHAT I DO

15+ years experience in design, branding and creative direction, bringing a proven knowledge of concept strategy, communication, and management with an emphasis on retail and brand strategy.

I believe by using design we are able to change services, products, brands, behaviors, trends and the world around us. I use design methodologies in my projects as a main tool to draw strategy and creativity.

WHAT I LOVE TO DO

  • Brand Strategy

    100%
  • Design and Product Management

    100%
  • Creative Process

    100%
  • Teaching and Learning

    100%

Why do brands need Symmetry?

Every year hundreds of brands emerge into the market having two common goals: be remembered by customers and stand out in people’s mind. Last year more than 15.000 brands were born in the world in the first quarter and most of them died by the end of 2019. We already [...]

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Você sabe o que é um Micromanager?

Nunca tinha ouvido falar em Micromanager até conhecer o meu, aos 40 anos, nos Estados Unidos. Confesso que estou assustado e imensamente grato por essa experiência. Para vocês entenderem melhor o impacto que foi eu descobrir e ter um chefe Micromanager, vou falar um pouco sobre o meu background. Desde [...]

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As contribuições do Design para o Marketing

Antigamente o Marketing dominava as empresas, era o departamento onde a imagem empresarial, estratégias de comunicação, metas de vendas e criatividade afloravam sem parar. Não só os profissionais com MBA em Marketing, mas publicitários e até mesmo artistas ocupavam o posto mais cobiçado na década de 90. Nesta mesma década, [...]

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