These transformations are always related to congruence and periodicity notions which help us. To set the right brand structure to be easy for human brains to perceive or identify.
Symmetry happens in the brand when elements are arranged in a congruent way such that their sides, blocks or volume have the same measurements or the same proportions. However, perfect symmetry in a brand occurs when elements are mirrored over the axis and exactly the same on both sides which is impossible when we have typefaces as a part-of-the composition.
“Symmetry is used here to symbolise qualities of endurance and stability—which of course any established order would wish to identify with (and which its followers would wish to imitate). The tacit intention of formalism then, in any sphere, is an alignment with some or other perceived notion of order.” – Bruno Munari
Some brands may opt for a standalone icon which is the main piece in a logo project that most designers work on to show symmetry. Icons give us an opportunity to build something that obeys all the laws of symmetry. Keep in mind that some brands can have just an icon, but most of them need a type or tag to support the composition. That’s why designers try to work symmetry in as an element of proportional relationships.
That said, we should use the laws of symmetry to bring balance and harmony to the elements of composition.
Studies of human perception and psychophysics have shown that detection of symmetry in brands is fast, efficient, and robust due to the aesthetic balance found when we apply its principles. For example, symmetry in Advertisements, videos or photos, can be detected within 100 to 150 milliseconds.
Recent neuroimaging studies have documented which brain regions are most active when people are shown symmetrical images. This could help designers and advertisers improve their visual messages even more by making them more effective and appealing to customers.
The view of symmetry as a fundamental harmonious arrangement of elements in the universe is generally associated with the influential philosophy of Pythagoras and his followers, for whom geometry (and in particular ratios and proportions) was the key to a deeper understanding of the cosmos.
The idea of this harmony between the parts of a composition always demonstrates this evidence of proportions, which were employed in ancient architecture around the world. This usage was continued. to some extent, in those cultures that inherited the classical design tradition. Using geometry to make symmetry is effective.
In conclusion, symmetry is used by brands to symbolize qualities of visual closure, stability and an intentional, tactical message. This establishes the balance, harmony and visual appeal. Symmetry won’t make your brand sell more, but it will give it a solid aesthetic that will stand out and be pleasing to the human eye.
